Today I interviewed Terry Lancaster. Terry makes loud, “in your face” car commercials which bring customers into car dealerships. He explains why these ads convert so well.
Here are some notes about Terry’s commercials:
- “Different” gets noticed
- People act out of urgency or greed
- Content should be condensed and speak to the 1% who are actually in the market for a car
His book “Better – Self Help For The Rest Of Us” is available on Amazon http://www.amazon.com/Better-Self-Help-For-Rest-ebook/dp/B018UZPET8/ref=pd_rhf_se_p_img_1?ie=UTF8&refRID=1T6X099BA2QEH5RXYDVQ
Or on his website